Nissan’s brand new Inifiniti Showroom at 5 James St, Fortitude Valley, Brisbane, offers a new option of luxury car, provided at the level of traditional European car manufacturers BMW and Mercedes-Benz. The concept is to mimick the service offered to this level of customer but aiming at a new audience.
To accomplish this, Infiniti’s IREDI (Infiniti Retail Environment Design Initiative) developed a world class facility that will catch the eye of a newly emerging, discerning audience. Utilising Japanese notion of “Omotenashi”, or the heart of hospitality, a high level customer experience was developed from presentation to purchase. The Brisbane showroom is the largest in Australia to date – the 2000m² complex comprises of a lobby, a lounge and the showroom, framed stylishly in printed glass showroom window.
Designed by the architectural firm, Brisbane based McKerral Architects , the curtain pattern was supplied as part of the global Infiniti corporate image. The original pattern needed to be refined and approved internationally prior to manufacture. G.James worked in conjunction with the design team to finalise the artwork.
The printed glass produces a privacy shadow screen by day, but at night with lights behind it, the printing disappears. The print work and positioning lend itself to the overall highly polished finish presented to prospective clients.